CreaTech Frontiers is a £7.2 million, five-year initiative funded by the Arts and Humanities Research Council (AHRC) to boost innovation and growth across the West Midlands’ creative industries. Led by Birmingham City University in collaboration with Coventry University, the University of Birmingham, the  University of Warwick, and the Royal Shakespeare Company, CreaTech Frontiers will support collaborative R&D in creative applications of technology, from immersive to virtual production, screen, performance, gaming digital heritage, etc.