Dr. Maite Frutos-Pascual is an Associate Professor and active researcher at Birmingham City University, specializing in Human Computer Interaction (HCI), immersive technologies (Augmented Reality and Virtual Reality AR/VR), usability, user analysis, interactive systems, and sensor data analysis and integration. She oversees research and industry contributions within the field of immersive technologies in HCI at BCU, with a particular interest in promoting equality, diversity, and inclusivity within immersive systems.
Maite has a strong AR/VR background supported by an extensive list of relevant publications, including award-winning contributions, in leading conferences such as ACM CHI, IEEE ISMAR, and IFIP Interact, among others. She also serves as a International Programme Committee member for several prominent conferences and reviewer for HCI related journals, including the ones mentioned above.
In addition to her academic work, Maite collaborates closely with industry partners, promoting the application of immersive technologies beyond research environments. Her industry engagement is primarily focused on the innovation and commercialization of research-led and research-informed systems. She has extensive experience working on industry projects and grant applications, including InnovateUK and EPSRC grants.