Charmaine drives innovation by connecting academia, industry, and the creative industries sector. At Birmingham City University, she champions enterprise working across Faculties, specifically with the Faculty of Arts, Design & Media and STEAMhouse, sparking fresh approaches to collaboration, partnership-building, and funding opportunities. With expertise spanning multi-partner projects, she has led Erasmus+ initiatives like DT.UNI, exploring design thinking in higher education, and STEAM INC, blending science and the arts in teaching and learning. She has managed ERDF-funded regional business support programmes. She currently supports the CreaTech Frontiers Cluster, working with project industry partners to foster collaboration and engagement across the Cluster.