Victoria’s research examines the business approaches and value systems of creative freelancers and cultural policy, building on her doctoral work on creative ecosystems and networks of value. She is also a Collaboration Champion for the National Centre for Academic & Cultural Exchange (NCACE) and acts as a critical friend to arts organisations and projects across the East Midlands. Before academia, Victoria worked in further education policy as a programme manager and independent consultant. She also has experience in research impact, public engagement, and arts and culture evaluation methods, with work connected to the UN Sustainable Development Goals.