Professor Creed specialises in Human-Computer Interaction and has extensive experience in leading collaborative technical projects exploring the use of innovative technologies. His core research interest is around the design and development of assistive technology for disabled people across a range of impairments. He also leads the HCI Research Group at Birmingham City University and is Co-Chair of the Innovate UK Accessibility Working Group.
Professor Creed has led multiple research projects around HCI and accessibility such as investigating new interface techniques for facilitating creative work via gaze/speech interaction (supported through an Adobe Fund for Design grant), exploring the development of inclusive AR/VR experiences (funded by a Facebook/Meta Reality Labs Research Award), making coding more accessible for people with physical impairments (which received support from a Google Inclusion Research Award and a Microsoft “AI for Accessibility” grant), and investigating the potential of wearable technology to support young people with special needs (e.g. ADHD) within residential care (funded through Innovate UK).