Who we are
Our partnership and ecosystem development
CreaTech Frontiers is a 5-year, £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) aiming to establish a thriving createch ecosystem across the West Midlands by developing skills and talent, funding collaborative R&D, and supporting business innovation.
Led by Birmingham City University, CreaTech Frontiers is delivered by a consortium of six core partners that includes Coventry University, the Royal Shakespeare Company, the University of Birmingham, the University of Warwick, and Digital Catapult. Together with the core partners, an impressive array of industry and regional partners have also committed their full support in delivering our objectives.
Ecosystem
Our core team
Meet the dedicated individuals behind our mission.
Lamberto Coccioli
Director, CreaTech Frontiers
Lamberto Coccioli
Director, CreaTech Frontiers
Lamberto Coccioli is Professor of Music and Technology at Royal Birmingham Conservatoire, Birmingham City University, and the Director of CreaTech Frontiers. With a background in music composition, architecture and art history, Lamberto has made significant contributions to the development of interactive music and live electronics performance in the UK and in Europe, as a composer, performer and researcher. His main research interests are soundscape composition, musician-centred interaction design, composition performance and sustainability of music with live electronics, the philosophy of music technology, and the ethics of AI in music creation.
Laura Veart
Cluster Manager
Laura Veart
Cluster Manager
Laura is the CreaTech Frontiers Cluster Manager, bringing over 25 years of expertise in programme management across both the private sector and higher education. A passionate advocate for innovation in the creative industries, she has most recently led pioneering projects that sit at the intersection of creativity, technology, and education. Laura was the International Programme Manager at Birmingham City University’s STEAMhouse, an interdisciplinary innovation hub. There, she played a central role in managing an Interreg Europe project that connected cities and municipalities across Europe to explore how creative spaces can drive innovation policy and regional development. Laura also led a transnational Erasmus+ project on STEAM Innovation and Curriculum, collaborating with eight European universities to examine how interdisciplinarity can be embedded in higher education. As part of this initiative, she partnered closely with the renowned Ars Electronica Festival in Linz, Austria—bringing creative experimentation and critical thinking into academic practice on a European stage.
Charmaine Stint
Senior Development Manager
Charmaine Stint
Senior Development Manager
Charmaine drives innovation by connecting academia, industry, and the creative industries sector. At Birmingham City University, she champions enterprise working across Faculties, specifically with the Faculty of Arts, Design & Media and STEAMhouse, sparking fresh approaches to collaboration, partnership-building, and funding opportunities. With expertise spanning multi-partner projects, she has led Erasmus+ initiatives like DT.UNI, exploring design thinking in higher education, and STEAM INC, blending science and the arts in teaching and learning. She has managed ERDF-funded regional business support programmes. She currently supports the CreaTech Frontiers Cluster, working with project industry partners to foster collaboration and engagement across the Cluster.
David Johnston
Co-Director
David Johnston
Co-Director
David Johnston is Director of Creative Technology at Digital Catapult, where he leads research programmes in creative technologies and drives innovation across the UK’s digital landscape. With over 15 years of experience spanning creative industries and R&D, David specialises in translating cutting-edge technologies, from AI to spatial computing, into strategic outcomes. His background includes film post-production, immersive technology consulting, and pioneering R&D at BBC where he delivered the award-winning Civilisations AR app. David has directed large initiatives including the Advanced Media Production testbed, advised over 100 startups, and engages on policy matters.
Annie Mahtani
Co-Director, CreaTech Frontiers
Annie Mahtani
Co-Director, CreaTech Frontiers
Annie is an electroacoustic composer, sound artist, and performer. Her work spans electronic music composition from acousmatic pieces to free improvisation, often in collaboration with dance, theatre, and site-specific installation.
Her music has been widely performed at concerts and festivals around the world and is internationally recognised for its exploration of environmental sound and spatial audio. She works extensively with multichannel sound in both fixed media and live performance.
Annie is Professor of Electroacoustic Composition and Practice at the University of Birmingham. She is co-director of SOUNDkitchen, a Birmingham-based collective of live electronic music and sound art, and co-director of BEAST (Birmingham Electroacoustic Sound Theatre).
Jamie Wright
Co-Director, CreaTech Frontiers
Jamie Wright
Co-Director, CreaTech Frontiers
Jamie is a freelance project manager and producer working in the Arts and Culture sector across the West Midlands and nationally. He is passionate about supporting artists and creatives to turn brilliant ideas into deliverable projects and making creativity as accessible to as many people as possible. Clients and previous work includes (in no particular order) the Royal Shakespeare Company, Royal National Theatre, The Space (Digital Arts), Birmingham Hippodrome, Coventry City of Culture Trust, Oxford Is Cultural Programme, TEAM Artists, Birmingham Pride, Godiva Festival and Zellig.
Nick Henry
Co-Director, CreaTech Frontiers
Nick Henry
Co-Director, CreaTech Frontiers
Nick is a Professor of Economic Geography and Executive Director of the recently launched Research Centre for Creative Economies at Coventry University. He is a founding Director of the social enterprise, Creative United, and Editor-in-Chief of European Urban and Regional Studies: Sage Journals. Nick returned to academe with Coventry University; previously he was Consulting Director, Economic Development and Economic Policy at international policy and evaluation house ICF GHK and a Visiting Professor at the Centre for Urban and Regional Development Studies (CURDS), Newcastle University.
Rachel Davis
Co-Director, CreaTech Frontiers
Rachel Davis
Co-Director, CreaTech Frontiers
As Director of Warwick Enterprise, Rachel leads the education portfolio for innovation and entrepreneurship across the University of Warwick. This includes growth and integration of curricula and co-curricula provision as well as graduate start-up as a viable career option and broader support for alumni. As part of the senior leadership team for the Innovation Group she is also lead for the CreaTech innovation initiative and Creative Futures portfolio, ensuring Warwick can supercharge regional economic growth and impact for the Creative and Digital Sector across Coventry, Warwickshire & West Midlands.
Chris Bilton
Co-Director, CreaTech Frontiers
Chris Bilton
Co-Director, CreaTech Frontiers
Chris is the director of the BA in Media and Creative Industries at University of Warwick. He writes and teaches about creativity and creative organisations in the media and creative industries. Currently Chris is working on a book on creativity on screen, for publication 2026, and investigating the changing nature of creative work.
James Green
James Green
Co-Director, CreaTech Frontiers
Lisa Wilson
Management Team, Co-Director
Lisa Wilson
Management Team, Co-Director
Lisa Wilson is a strategic leader in cultural and community engagement with 15+ years’ experience driving innovation at the intersection of creativity, technology and social impact. As Innovation Manager at Coventry University, she leads skills and innovation initiatives including projects on future workforce development and inclusive digital access. Lisa began her career founding a social enterprise focused on inclusion, before moving into roles that designed and delivered programmes for underrepresented entrepreneurs, creative communities and local enterprises. Passionate about Createch, she specialises in co-creation, partnership building and harnessing creativity to drive inclusive growth.
Karen Seaward-Patel
Equality Diversity and Inclusion Lead
Nick Gebhardt
Internships and PHD Lead
Nick Gebhardt
Internships and PHD Lead
Nicholas Gebhardt is Professor of Jazz and Popular Music Studies at the Royal Birmingham Conservatoire, Birmingham City University. His research covers a range of topics, including jazz and popular music cultures, improvised music, sound studies, mass entertainment, the music industries, philosophies of music and film studies. His publications include Going for Jazz: Musical Practices and American Ideology and Vaudeville Melodies: Popular Musicians and Mass Entertainment in American Culture, 1870-1929. He is the co-editor of This Is Our Music! The Cultural Politics of Jazz Collectives and The Routledge Companion to Jazz Studies. He also co-edits the Routledge book series Transnational Studies in Jazz, the Intellect book series New Directions in Media and Cultural Research, and the open access popular music journal Riffs.
Ian Williams
Responsible Innovation Lead
Ian Williams
Responsible Innovation Lead
Ian Williams is Professor of Visual Computing at Birmingham City University, where he leads research in immersive technologies, computer vision, and human–computer interaction. An internationally recognised scholar, he has built a strong track record of research leadership, industry collaboration, and teaching excellence. He co-founded the Digital Media Technology Lab, growing it into a world-class research centre, and his work has been recognised with awards including Best Research with Industry (2023), Role Model in Knowledge Exchange (2022) and best of the best from Innovate UK. Ian has published widely in leading international venues and has played a key role in shaping the global immersive technology community as co-chair of IEEE ISMAR in 2022 and 2023, and as General Chair for 2025.
Alongside his academic and leadership roles, Ian serves as Head of Responsible Innovation for the CreaTech Frontiers project, helping to shape ethical and sustainable practices in emerging creative technologies. He has supervised numerous PhD students to completion, including award-winning researchers supported by the prestigious Microsoft PhD Fellowship, and continues to mentor early career academics and innovators. With a reputation for fostering collaboration and impact, his work bridges cutting-edge research with real-world applications across healthcare, culture, and the creative industries.
Feng Mao
Sustainability Co-Lead
Feng Mao
Sustainability Co-Lead
Feng’s interdisciplinary research explores the dynamic interactions between water, ecosystems, society, and technology to address complex sustainability challenges. His work focuses on water security and resilience under climate change, the use of data science and digital technologies for environmental policy, and innovative approaches such as serious games and art–science collaboration. He is committed to advancing sustainable development through collaboration and engagement across disciplines, sectors, and regions. Feng leads and collaborates on projects across Africa, Asia, and Europe, and serves on the NERC Future Leaders Council and the UKRI–NERC Aviation Assurance Panel. He is Theme Lead for the Association of Commonwealth Universities and plays leading roles in CreaTech Frontiers and GAIN.
Pietari Kääpä
Sustainability Co-Lead
Pietari Kääpä
Sustainability Co-Lead
Pietari works in the field of environmental media studies with a focus on media management and production studies. He has published widely in the field of environmental media studies, including Transnational Ecocinemas (Intellect 2013), Ecology and Contemporary Nordic Cinemas (Bloomsbury, 2014), Environmental Management of the Media: Industry, Policy, Practice (Routledge 2018) and Film and Television Production in the Age of Climate Change (Palgrave 2022).
He is PI of the Global Green Media Network, including several co-produced industry reports on sustainable film production management: www.globalgreenmedianetwork.org/reports. He is also Docent (affiliate professor) in Film and Television Studies at the University of Helsinki and Senior Research Fellow at Centre for Creative Arts and Public Value, Education University of Hong Kong.
Our research expertise in the region
Looking for research expertise? Select a theme from the menu below to learn more about the researchers supporting our R&D programme.
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Mark Lewis
Research Assistant, Centre for Postdigital Cultures
Mark Lewis
Research Assistant, Centre for Postdigital Cultures
Mark’s research focuses on game-based and playful methodologies, with specific focus on the human experience of play, learning, and education. A former AAA game designer, he has designed several all-formats number 1 videogame titles. Alongside a degree in archaeology, this gives him a strong interest in the history of gaming, and other non-traditional methodologies such as the use of educational wargames or escape rooms. Having been a member of the GameChangers initiative since 2017, he has held a creative role within several successful international game-based projects around the world for Erasmus+, Horizon2020, ESRC, and the UKRI.
Petros Lameras
Associate Professor, Centre for Postdigital Cultures
Petros Lameras
Associate Professor, Centre for Postdigital Cultures
Petros specialises in game science research, with a focus on how digital games enhance teaching and learning in STEM. His work investigates learning analytics, teaching analytics, and game design processes to improve student engagement and assessment. Petros has contributed to numerous European and national research projects, supporting teachers in designing inquiry-based learning experiences through games. He has also trained creative professionals in location-based game design. With over 30 publications, Petros is active in international conference committees and has been recognised with awards from the SRHE and LLP Study Visits Programme. He is also a Fellow of the Higher Education Academy.
Sylvester Arnab
Professor of Game Science, Centre for Postdigital Cultures
Sylvester Arnab
Professor of Game Science, Centre for Postdigital Cultures
Sylvester’s research investigates how playful and game-based approaches create engaging, empathic, and empowering experiences for education and social impact. He co-founded the multi-award-winning GameChangers initiative, which has shaped teaching, learning, and community engagement internationally, supporting the UN Sustainable Development Goals. Since 2010, Sylvester has secured over £20 million in research funding from UKRI, the European Commission, the British Council, and others. He has published over 150 works, including Game Science in Hybrid Learning Spaces. Sylvester regularly delivers keynotes worldwide. He previously held posts at the Serious Games Institute and Warwick’s WMG.
Sarah Whatley
Professor, Director of the Centre for Dance Research
Sarah Whatley
Professor, Director of the Centre for Dance Research
Sarah’s research focuses on dance, digital technologies, somatic practice, pedagogy, and inclusive performance. She has led major projects funded by AHRC, Leverhulme, Wellcome Trust, and the EU, including the Siobhan Davies digital archive project RePlay. Her work explores the impact of digital technologies on cultural heritage and performance. She was founding Principal Editor of the Journal of Dance and Somatic Practices and continues to serve on several editorial boards. Sarah has also been a REF panel member (2014, 2021), an AHRC Strategic Reviewer, and a European Commission Evaluator, shaping research and policy in dance and the arts.
Kevin Walker
Kevin Walker
Associate Professor, Centre for Postdigital Cultures
Kevin Walker
Associate Professor, Centre for Postdigital Cultures
Kevin leads Coventry’s AI and Algorithmic Cultures research group, which bridges technical development, anthropology, and creative practice. His expertise lies in exploring cross-cultural and creative applications of AI through both hardware and software. Current projects include Cross-Cultural AI, Performing AI, and Algorithmic Cultures of Time. Kevin also contributes to the university’s Curatorial Research and Practice initiatives. His interdisciplinary approach brings together artistic, cultural, and technological perspectives to critically engage with the societal implications of artificial intelligence, while developing new creative practices and tools that respond to contemporary issues around technology and culture.
Ruth Gibson
Ruth Gibson
Reader, Centre for Dance Research
Ruth Gibson
Reader, Centre for Dance Research
Ruth is a visual artist and choreographer working with Bruno Martelli to create award-winning projects across computer games, virtual reality, print, and video. Exhibiting internationally, she investigates performance spaces through digital technology. Her interdisciplinary research has been recognised with an AHRC Creative Fellowship, a NESTA Innovation Award, and the Henry Moore Foundation New Commission. Ruth’s work has also received a BAFTA nomination and the Lumen Gold Prize. Alongside her creative practice, she has extensive experience in motion capture research and performance, co-authoring critical writings on interactive art. She is also a certified Skinner Releasing Technique teacher.
Ben Kyneswood
Ben Kyneswood
Associate Professor of Digital Heritage and Culture Director, Coventry Digital
Ben Kyneswood
Associate Professor of Digital Heritage and Culture Director, Coventry Digital
Ben is Director of Coventry Digital, a participatory city archive that integrates community knowledge with institutional records. His research focuses on community voice and photographic archives. His first major project, the ESRC-funded Imagine, examined regeneration in Hillfields, Coventry, through co-production and visual research to challenge stigma and inform policy. He has led international projects, including digitising the Hamilton Photographic Archive in Bombay with funding from the British Library (2018–22) and UCLA (2024–26). Ben also works with Scarborough Museums on their digital strategy, supported by the AHRC, and continues to explore how digital heritage can empower communities.
Victoria Barker
Postdoctoral Research Fellow, Centre for Creative Economies
Victoria Barker
Postdoctoral Research Fellow, Centre for Creative Economies
Victoria’s research examines the business approaches and value systems of creative freelancers and cultural policy, building on her doctoral work on creative ecosystems and networks of value. She is also a Collaboration Champion for the National Centre for Academic & Cultural Exchange (NCACE) and acts as a critical friend to arts organisations and projects across the East Midlands. Before academia, Victoria worked in further education policy as a programme manager and independent consultant. She also has experience in research impact, public engagement, and arts and culture evaluation methods, with work connected to the UN Sustainable Development Goals.
Ravi Deepres
Ravi Deepres
Professor of Moving Image and Photography
Ravi Deepres
Professor of Moving Image and Photography
Award winning artist, photographer and film maker with an international reputation for focusing on the intersection of the still and moving image.
Influences of identity, psychology, social conditioning, historical archives, and scientific cosmological research constantly feed his practice. Expressed through conceptual documentary, choreographic and kinetically employed approaches, the work is often a primal and sensory experience and embraces the potential of collaboration, pushing the boundaries of innovative technology in creating new art and design languages.
His film and photographic installations for stage and screen focus on the symbiotic relationships of audience, choreography, sound, performance, design and film, where image and process transcend their singular states.
Poppy Wilde
Poppy Wilde
Senior Lecturer in Media and Communication, Enterprise and CPD Coordinator for the College of English and Media
Poppy Wilde
Senior Lecturer in Media and Communication, Enterprise and CPD Coordinator for the College of English and Media
Dr Poppy Wilde is a Senior Lecturer in Media and Communication and Enterprise and CPD Coordinator for the College of English and Media. She is the author of Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities (Routledge, 2023) and has published extensively on critical posthumanism and game studies.
Her research explores how posthuman subjectivities are enabled and embodied in a variety of contexts, particularly through gaming, zombie studies, and affective and autoethnographic methodologies. She is also co-editor of Working Women on Screen: Paid Labour and Fourth Wave Feminism (Palgrave Macmillan, 2024).
Mathew Randall
Senior Lecturer
Mathew Randall
Senior Lecturer
Dr Mathew Randall is a Senior Lecturer at Birmingham City University where he lectures in visual effects and computer graphics. He is a member of the Graphics and Vision Research group, specialising in the analysis, manipulation and visualisation of human motion data and applications of real-time tracking, motion capture and visual effects. He is a senior fellow of the Higher Education Academy and has an Unreal Animation Fellow.
Maite Frutos-Pascual
Lecturer in Digital Media Technology
Maite Frutos-Pascual
Lecturer in Digital Media Technology
Dr. Maite Frutos-Pascual is an Associate Professor and active researcher at Birmingham City University, specializing in Human Computer Interaction (HCI), immersive technologies (Augmented Reality and Virtual Reality AR/VR), usability, user analysis, interactive systems, and sensor data analysis and integration. She oversees research and industry contributions within the field of immersive technologies in HCI at BCU, with a particular interest in promoting equality, diversity, and inclusivity within immersive systems.
Maite has a strong AR/VR background supported by an extensive list of relevant publications, including award-winning contributions, in leading conferences such as ACM CHI, IEEE ISMAR, and IFIP Interact, among others. She also serves as a International Programme Committee member for several prominent conferences and reviewer for HCI related journals, including the ones mentioned above.
In addition to her academic work, Maite collaborates closely with industry partners, promoting the application of immersive technologies beyond research environments. Her industry engagement is primarily focused on the innovation and commercialization of research-led and research-informed systems. She has extensive experience working on industry projects and grant applications, including InnovateUK and EPSRC grants.
Joe Wright
Joe Wright
Lecturer
Joe Wright
Lecturer
Joe Wright is a staff member at the Royal Birmingham Conservatoire, a part of Birmingham City University. He is a lecturer in Music Technology and specialises in music interaction design and programming. He is also a PhD graduate, having completed his research on the design of exploratory sonic-play instruments for young autistic children.
Islah Ali-MacLachlan
Islah Ali-MacLachlan
Professor in Engineering Product Design
Islah Ali-MacLachlan
Professor in Engineering Product Design
With nearly 30 years of academic experience and a prior background in industry, Prof. Ali-MacLachlan has made significant contributions to the fields of acoustics, audio engineering, and product design. His work combines research, teaching, and industry collaboration, focusing on creating innovative, practice-informed curricula and fostering employability skills among students.
An active researcher, he has led projects with total funding exceeding £1.9 million, covering areas such as computational musicology, building acoustics, and live sound. His research is widely published, and he frequently presents at international conferences, contributing to the advancement of his field.
Vahid Javidroozi
Associate Professor in Smart City Systems
Vahid Javidroozi
Associate Professor in Smart City Systems
Dr Javidroozi is currently an associate professor specialising in Smart City Systems and Information Systems Engineering (ISE). His research endeavours encompass a diverse array of projects, notably the development of a business process-centric framework for smart cities, known as “FABS”, integrating principles from systems engineering, systems thinking, and critical realism to address complex urban challenges.
Chris Creed
Chris Creed
Professor of Human-Computer Interaction
Chris Creed
Professor of Human-Computer Interaction
Professor Creed specialises in Human-Computer Interaction and has extensive experience in leading collaborative technical projects exploring the use of innovative technologies. His core research interest is around the design and development of assistive technology for disabled people across a range of impairments. He also leads the HCI Research Group at Birmingham City University and is Co-Chair of the Innovate UK Accessibility Working Group.
Professor Creed has led multiple research projects around HCI and accessibility such as investigating new interface techniques for facilitating creative work via gaze/speech interaction (supported through an Adobe Fund for Design grant), exploring the development of inclusive AR/VR experiences (funded by a Facebook/Meta Reality Labs Research Award), making coding more accessible for people with physical impairments (which received support from a Google Inclusion Research Award and a Microsoft “AI for Accessibility” grant), and investigating the potential of wearable technology to support young people with special needs (e.g. ADHD) within residential care (funded through Innovate UK).
Becky Shaw
Professor in Fine Art Practice
Becky Shaw
Professor in Fine Art Practice
Becky Shaw is an artist, researcher and Professor in Fine Art Practice at Birmingham City University. She makes collaborative artworks with communities that examine how we connect with infrastructure. This often results in multi-media performances, including new instruments, objects and print, for public spaces and exhibitions.
The work involves long multi-disciplinary STEAM collaborations including (for example) with social scientists, engineers, medical specialists and education researchers. Current examples include a three year collaboration with social scientists, architects and historians to explore home heating change, and a three year partnership with Manchester Art Gallery to explore how very young children’s bodily interaction can enable innovative exhibition-making.
Artworks have been commissioned by organisations including City of Calgary Water Services, Sarah Wigglesworth Architects, Age Concern, Guys and St Thomas Hospital and with arts organisations including Hayward Gallery, Walsall Art Gallery, Sainsbury Centre, Amstelveen Art Incentive Prize and Ar/Ge Kunst Bolzano.
Aleksandar Dundjerović
Professor in Performing and Digital Arts
Aleksandar Dundjerović
Professor in Performing and Digital Arts
Aleksander is an internationally acclaimed, award-winning theatre director, author, and scholar with a distinguished 30-year career spanning Europe, Asia, and the Americas. His innovative work bridges theatre, digital technology, and multimedia arts, focusing on reimagining canonical texts through interdisciplinary collaboration and cutting-edge performance techniques. Aleksander’s research-driven practice is deeply integrated into his teaching, enriching the student experience and fostering creative exploration. He has directed productions in Britain, Ireland, Serbia, Romania, Iran, Colombia, Japan, Brazil, and Canada, and is recognized for his unique approach to adaptation and staging. Aleksander draws inspiration from leading multimedia practitioners like Robert Lepage, expanding the boundaries of live performance. He is the author of nine influential books on performing arts, including Live Digital Theatre (Routledge, 2023), Placeness and Performative Production of Space (Bloomsbury, 2024), and Performativity of Politics in Digital World (University of Arts in Belgrade Press, 2025). He serves as Director of CIPA (Cluster for Interdisciplinary Performative Arts) at Royal Birmingham Conservatoire and holds a PhD from Royal Holloway, University of London.
Thomas Bashford-Rogers
Associate Professor
Thomas Bashford-Rogers
Associate Professor
Thomas holds a BSc in Computer Science from the University of Bristol and a PhD in Computer Graphics from the University of Warwick. He specialises in the enabling technologies behind Createch, including computer graphics, visual effects, and games. His research focuses on ray tracing, light transport, sampling algorithms, and machine learning for graphics, as well as human perception, imaging, vision, and quantum computing. He has published more than 60 papers in leading conferences and journals and has extensive experience teaching visual computing and games at both undergraduate and master’s levels. Many of his former students now work across the games industry, from indie studios to major AAA companies.
Kurt Debattista
Professor and Director of Research Degrees at WMG, University of Warwick
Kurt Debattista
Professor and Director of Research Degrees at WMG, University of Warwick
Kurt holds a PhD from the University of Bristol, an MSc in Computer Science, an MSc in Psychology and a BSc in Mathematics and Computer Science. His research has focused on creative technologies, machine learning, and applied perception. His research has been published in over 180 journals and conferences, he has co-edited six books and co-authored one book on advanced high dynamic range imagery which is now in its second edition and being translated into Korean and Chinese. He has co-invented nine patents and his research has been the subject of three spin-outs from the University of Warwick. He has had grants funded with EPSRC, InnovateUK/TSB, Royal Society, HVM Catapult, NHS, EU, and internal funding. He has been engaged with collaboration with industry in several projects including work with JLR, Arup and Lear amongst others.